Green Alley Award 2016Berlin, 27. April 2016
Kick off for European start-up competition in the circular economy
More recycling, less landfilling – that is the credo of the planned circular economy strategy of the European Union. In order to fulfill long term dissociation with the so called “throwaway society”, progress and innovation as well as new services must continue to be fundamental. This is exactly where the Green Alley Award comes in, Europe’s first start-up competition addressing topics such as waste and preserving resources. The award was held for its first time in 2014 by our subsidiary Green Alley in Berlin. Applications can be sent online at www.green-alley-award.com by 27th July 2016.
Green start-ups and their potential for circular economy
As the leading specialist for take-back systems of packaging, WEEE (Waste Electrical and Electronic Equipment) and batteries, Landbell Group lends customers support regarding all kinds of recycling responsibilities. Continuously growing requirements and an increasing complexity call for new innovations and solutions.
Landbell Group saw a necessity to act on this and thus, in 2014 made the crucial step to start, together with its subsidiary Green Alley, a start-up competition for young entrepreneurs. Green Alley’s mission not only consists in supporting young start-ups in the circular economy, it also aims at creating an added value for customers. We are convinced that once a start-up and experienced company work together, a synergy arises that both customers and the society can benefit from. That is why Green Alley is looking for innovative concepts and solutions that see waste as a resource and reinvent it.
Award for innovation on European level
Last year 100 applications were sent to us from 18 different countries. In the end, only one of the six finalists convinced the jury in a live-pitch: the London start-up Adaptavate. The Brits intend to revolutionize the building industry by introducing their product “Breathaboard”, a fully recyclable alternative to plasterboards which they want to introduce as environmentally friendly paneling to the market.
This year’s Green Alley Award focuses on the Nordics – Helsinki. Green Alley is proud to welcome the European Recycling Platform (ERP) Finland on board. The Nordic country has been ranked several times as the greenest country on earth while easily keeping up with German recycling methods. It has to be pointed out that Finish locals contribute immensely to the prevention of waste and the reuse of materials and products, as demonstrated by the winner of the Green Alley Award 2014, RePack, with its reusable packaging. Under the motto “Connecting green ideas – Berlin, London & Helsinki” green start-ups can send in their application and compete for the prize package of cash and services worth up to 30,000 euros.
Find more information about the award and the application process at www.green-alley-award.com