PPWR – Here is how we can help you!

Our PPWR workshops will make you PPWR-ready

Europe consumes large amounts of packaging. Products are delivered to retailers in transport packaging and sold in sales packaging. Information about the product is provided on outer and sales packaging. Packaging is, therefore, an unavoidable part of everyday life.

On average, each citizen of the European Union generates 186 kg of packaging waste. And consumption continues to rise: by 2030, packaging consumption is expected to increase by 19%, and by 46% for plastic packaging alone. This comes with high energy and resource consumption—and in the end, large amounts of packaging waste remain, which must be properly utilized.

The European Union is responding to these challenges with the “Packaging and Packaging Waste Regulation (PPWR)”. It addresses all types of packaging and aims to reduce packaging consumption, promote reuse, and advance recycling and circular economy practices for packaging.

To implement these goals, EU-wide measures are being introduced. While minimum requirements must be met, individual countries are granted flexibility beyond these requirements.

The PPWR entered into force on February 12, 2025, and will apply from August 12, 2026.

But what do the new regulations mean for businesses? See how we can already support you with our service packages.

Landbell Deutschland supports you with four modular PPWR compliance packages – tailored to your company:

  • Compliance Essential: 4-hour online workshop, initial assessment of PPWR compliance

  • Compliance Advanced: full-day workshop with detailed analysis and clear recommendations for action

  • Compliance Pro: 2-day workshop, bespoke PPWR strategy and roadmap through 2030

  • Compliance Complete: ongoing consultancy, support in preparing the conformity declaration, and training for relevant departments

You can buy our PPWR service packages in our Click & Comply shop:

PPWR Workshops

SimpliDoC – Simplify PPWR Declarations of Conformity

SimpliDoC helps businesses create and manage PPWR Declarations of Conformity (DoCs) efficiently and with confidence. The software guides users through the entire process, supports the collection of required supplier evidence, and stores all documentation in one central location.

Key benefits:

  • Guided, step-by-step creation of PPWR Declarations of Conformity
  • Centralised storage of DoCs and technical documentation
  • Full visibility across your packaging portfolio
  • Structured, audit-ready documentation
  • Ongoing regulatory updates backed by H2 Compliance expertise

Whether you manage a small packaging range or a complex multi-brand portfolio, SimpliDoC supports your PPWR compliance journey and helps you stay prepared for future regulatory requirements

Minimum recyclability requirements

PPWR Minimum recyclability requirements

From 2030, all packaging must be recyclable. This means meeting design-for-recycling (DfR) criteria. The PPWR defines different performance classes based on the recyclability level, with 70% recyclability as the minimum threshold for a package to be considered recyclable.

From 2030, non-recyclable packaging will be banned—i.e., packaging that doesn’t meet classes A, B, or C (below 70% recyclability) will be deemed technically non-recyclable and may not be placed on the market.

From 2035, the criteria will include “Recycling at Scale” (RaS). This ensures that packaging can be effectively recycled using the existing collection, sorting, and processing infrastructure.

Through our partnership with RecyClass, you can already test the recyclability of your packaging for free using the online tool. Test your packaging’s recyclability

Minimum Recycled Content in Plastic Packaging

From January 1, 2030 (or 3 years after the implementing act enters into force), plastic packaging must include a minimum amount of recycled content. This can also serve as a basis for adjusting EPR (Extended Producer Responsibility) fees.

The recycled content must be made from post-consumer plastic waste (PCR) and collected and recycled either in the EU or in third countries with equivalent standards. The requirement applies to every plastic component of a package.

Some exemptions apply—for example, compostable packaging is excluded.

Together with our partner SourceOne, we can already provide you with high-quality secondary raw materials – you can find all the information here.

PPWR Minimum Recycled Content in Plastic Packaging

Packaging Minimization

PPWR Packaging minimization

From January 1, 2030, all packaging units must be reduced to their minimum necessary size—weight, volume, and layers must be minimized while still ensuring packaging functionality and safety.

Packaging features designed solely to increase perceived product volume, such as double walls, false bottoms, or unnecessary layers, will be prohibited.

This applies to sales packaging, group packaging, transport packaging, and e-commerce packaging, with different requirements for each type.

More information can be found in our flyer.

Reusable Packaging

From January 1, 2030, the EU will define what qualifies as reusable packaging and set measures to promote its use.

Delegated acts will set a minimum number of reuse cycles for commonly used reusable packaging.

Specific regulations apply to service packaging in the HORECA sector, sales areas over 400 sqm, group and transport packaging, and sales packaging.

More information is available in our flyer.

PPWR Reusable packaging

Labelling (environmental statements)

PPWR Labelling requirements

Packaging must meet specific labelling standards, including labels for recyclability, material composition, hazardous substances, and proper disposal instructions. Separation instructions will be harmonized EU-wide using easily understandable pictograms.

In some cases, QR codes or similar technologies will be used or required to provide additional information.

Sustainability claims will only be permitted if they exceed the legal PPWR requirements.

More details in our flyer.

Packaging Bans

From January 1, 2030, the PPWR will ban certain types of packaging, including:

Single-use plastic group packaging, SUP packaging for unprocessed fruit and vegetables under 1.5 kg, SUP packaging for spices, canned goods, and coffee in the HORECA sector.

Micro-enterprises may be exempt if it is technically impossible to eliminate packaging or access reuse infrastructure.

More information is available in our flyer.

PPWR Packaging bans

Deposit Systems

PPWR Deposit systems

The PPWR promotes the introduction and expansion of deposit-return systems across EU member states by January 1, 2029. The goal is to separately collect 90% (by weight) per year through such systems.

Harmonizing these systems across borders is essential to reduce problems and increase efficiency.

Member states can be exempted if their separate collection rate exceeds 80% in 2026 and they present a strategy to reach 90% by early 2028.

More details in our flyer.

Authorized Representatives

Authorised Representatives

Two distinct types of authorised representatives play crucial roles in PPWR, each with specific responsibilities.
Understanding their differences is key for manufacturers and producers .

  • Authorised representative for manufacturers
    Manufacturers may appoint an EU-wide Authorised Representative to perform specifics tasks related to manufacturers’ obligations (related to packaging conformity with the sustainability and labelling requirements in PPWR). The Authorised Representative acts then as single point of contact for the competent national authorities.
  • Authorised representative for producer (EPR)
    Companies selling products directly to private or commercial end users in other Member States but without having a registered branch there, must appoint in each of those Member States an authorised representative to represent them. The Authorised Representative is amongst other responsible for tasks such as the registration and reporting packaging quantities in the Register.
PPWR Authorized Representatives
PPWR Authorized Representatives

Contact our experts now!

Landbell GmbH
Rheinstraße 4L
55116 Mainz
Germany

Phone: +49 (6131) 235652 – 0
Fax: +49 (6131) 235652 – 10
Email: info@landbell.de