In an innovative recycling project, Landbell, together with two companies, has succeeded in closing the loop for plastic food packaging.
At the end of 2020, Landbell partnered with SABIC, a leading chemical company, and Mars, a renowned manufacturer of confectionery, food stuffs and pet food.
The goal: To return plastic packaging – from the yellow bin/yellow bag –
to food packaging through chemical recycling. Otherwise, this packaging would only be converted to energy or inferiorly recycled in mechanical recycling. Due to this ground-breaking collaboration, the three companies were able to rise to the challenge of closing the loop.
The result: After more than 20 months of intensive cooperation, Mars has been using recycled packaging material in its snack bar brand KIND® since October 2022. Landbell collected, sorted, and prepared this before SABIC processed it into certified polypropylene (PP).
The project demonstrates that we can close loops for complex plastic packaging ourselves. The requirement is that all parties contribute their expertise and stand up for the same goal.
Join us in closing the loop. Contact us at: email@example.com