New campaign in Austria to raise awareness among consumers to properly dispose of waste portable batteries
Have you met Hermit Leer? Hermit plays the main role in a new information campaign in Austria. The campaign was launched on 19 July by ERP Austria together with the Austrian Ministry for Climate Protection and other partners from the public and trade sector, as well as a battery manufacturer.
The campaign is all about Hermit, a battery, and his “empty” friends who probably all of us have at home. Batteries contain many valuable raw materials that can be reused if recycled properly. In addition, the incorrect storage or disposal of lithium batteries can lead to fire hazards – both at home and during waste management operations.
While Austria met the required 45% collection rate for waste portable batteries last year with 48%, the target was only just met in 2019 with 45%. The campaign is therefore designed to help increase the collection rate even more in the future.
The two-year campaign includes newspaper articles, radio advertising and social media campaigns, as well as collection boxes for waste batteries in major stores.
Visit the campaign’s website here.